October 24, 2017

Should I ‘Stage’ My Home to Improve My Sale Chances?

If you want to sell your home sooner, stage it. At least that’s what the numbers say. According to data from The International Association of Home Staging Professionals, 95 percent of homes staged by an Accredited Staging Professional® (ASP) sell in 11 days or less and sell for 17 percent more than non-staged homes. The average non-staged home is on the market for 90 days! If you want some more data, check out www.stagedhomes.com.

We at D.C. Region Real Estate thought we’d take a closer look at staging and find out what’s involved in the whole process, so we contacted a local stager to get her thoughts on what you might do to improve your home selling ability.

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Carole Thomas ASP, owner of Pragmatic Staging Solutions, notes that selling a home is a competitive process. So, unless there are no other homes on the market, a potential buyer could choose another home rather than yours. In short, a staged home has an advantage over other properties, plain and simple.

“Purchasing a house is an emotional decision; buyers need to make a connection to a house and be able to imagine themselves living in it,” Carole says. “There is only one chance to make a first impression, and buyers form an opinion within 15 seconds of entering a home.” 

Of course, the home should already be clean and clutter free.

“Homes that are clean, uncluttered and attractively staged attract a larger market because most buyers are looking for homes that are ‘move-in’ ready,” she adds, noting that the cost to stage is always less than the first price cut for a home. “Considering that just one 5 percent reduction on a $300,000 home is $15,000, a small investment in staging a home to sell makes financial sense.”

As such, Pragmatic Staging Solutions has a specific approach to any property.

“Our philosophy is to recommend home updates and staging designs that yield a positive return on investment and that are targeted to the most likely buyer demographic,” Carole says. “Our mission in staging a home is to accessorize the home in a style targeted to the most likely buyer demographic and to arrange furniture and accessories in a way that highlights the best features of the home while downplaying its disadvantages.”

Carole offers consultations as well as onsite staging. Consultations are based on an hourly rate of $100, and she says she typically completes a consultation in two hours or less. Her fee structure for staging includes three components—a service fee for the planning and installation (and removal) of furniture and accessories, a monthly rental fee for accessories, and a possible furniture rentals as well.

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“Our goal in staging an occupied home is to use as much of the owner’s furniture and accessories as possible to keep costs down without compromising the appeal to the most likely buyer demographic,” she adds.

But don’t take our word for it. Contact Carole at 703-346-3652 or drop her a note at [email protected] to find out exactly what your options are. 

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